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Demand remains strong in the European data centre market

Date: 10th January 2012

The seventh Jones Lang LaSalle European Data Barometer report released recently indicates that despite current economic uncertainty the supply and demand balance of the European data centre market remains positive. Almost half of the respondents that were surveyed are expecting to expand the size of their in-house technical floorspace portfolio over the coming year, a proportion unchanged since the last survey, whilst there has been a marginal increase in those expecting to increase their ‘third party’ operated data centre stock.

David Willcocks, Lead Director for Data Centre Solutions at Jones Lang LaSalle said: “The overall message still appears to be one of ‘wait and see’ rather than anything more worrying and we are witnessing people maintaining a ‘business and usual’ stance which is encouraging. It is still too early to predict whether, in the longer term, the turmoil in the Eurozone will reduce demand in the sector, but the survey has shown us that a significant number of companies are planning to expand in the second half of 2012.”

Keysource says: We are still seeing strong demand for highly-efficient data centres despite the challenging economic conditions. Therefore, based on our own experience and predictions for 2012 we would agree with the findings of the research.

There is ongoing demand from private and public sector organisations for efficient data centres that can offer rapid return on investment and low total cost of ownership. This in turn is driving interest in modular data centres, which can offer benefits it in terms of rapid deployment, flexibility and cost efficiency. However, one approach certainly does not fit all so companies need to ensure solution matches their precise business and operational requirements.


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